This scroll story focuses on the rise of women’s college basketball and how it has grown into one of the most watched and talked-about sports today. I wanted to create an experience that feels both informative and engaging, so I used a mix of storytelling, data, and visuals to guide users through that growth. The layout moves from past to present, starting with the early stages of the sport and leading into its recent record-breaking viewership. I included a timeline and key stats to make the growth easy to understand, while also highlighting the role of social media and NIL deals in expanding the game’s impact beyond the court.
Visually, I used bold colors, strong typography, and a structured grid to reflect the energy of the sport while keeping everything clear and easy to follow. Interactive elements like expandable sections let users explore topics more in depth without overwhelming the design.
Overall, the goal was to show that women’s basketball is more than just a sport—it’s a growing cultural moment that continues to gain attention, influence, and respect.
